Hail Caesar!

Website and Social Content

Role: Website and social content design, art direction  | Client: Glass Eye for Universal Studios, UK
Early on in the process we decided to position the promotional material in-world, tying in to the 1950s setting of the film and based on the type of sensational content seen in movie-focused newspapers of the time. 
To translate that aesthetic into a current day online presence without feeling incongruous, I designed a responsive website that emulated the modular articles, column-based layouts and typographical style of a newspaper.
The site provided the perfect setting for the content, which used static imagery and animated GIFs to introduce characters and behind-the-scenes images, riffing on the film-within-a-film narrative and humour.
 We settled on tumblr as a robust platform with an in-built audience to host and serve the site and content from, which also allowed it to be easily localised for multiple international markets.
The full tumblr site showing content in situ, additional content was added by the studio as the campaign continued
To keep with the in-world style, I designed a series of behind-the-scenes posts which resembled film strips
All images © Universal Studios

MORE PROJECTS

Zootropolis
Social Media Campaign
Ouija: Origin Of Evil
Social Media Campaign
Cry Havoc
Comic Book and Logo Design
Moana
Social Media Campaign
Catch
Mobile Messaging App
Loading Bar Awards
Mobile Rewards App
Heroes Reborn
Personalised Motion Poster Creator
Arts Alliance
Logo and Brand Redesign
Doctor Who: Monster Invasion
52 issue magazine, 3 sets of trading cards, 47 illustrations
300: Rise of an Empire
Motion Poster Creator
Back to Top